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Developing Skills and Competencies for ASEAN Integration

Professor Melito Salazar, Jr.
Philippine business has been mainly focused on the domestic market, and, on a limited scale, on the markets of the United States and Europe, and, in recent years, China. This orientation has influenced management thinking strategies and programs toward Western concepts.
Even with the Philippines being part of the ASEAN, minimal attention from Philippine business has been focused on the markets of ASEAN. By 2015, such a situation will not serve the interest of Philippine business and society since in that year, the full integration of ASEAN into one market, with free exchange of products, services, human resources …

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