The renaming accurately reflects UP MPRO’s functions and to reduce any possible confusion in the information functions of the Office of the Vice President for Development (OVPD) and the Office of the Vice President for Public Affairs (OVPPA).
The BOR acknowledges that public appreciation of the word “information” has changed from “news” to “data”, which is more relevant to information technology and management information systems.
The OVPD oversees the Information Technology Development Center (ITDC), for which the University has designated a Chief Information Officer.
Media and Public Relations, on the other hand, precisely describes what the SIO does.
The renamed MPRO will continue to be a UP System office headed by a Director under the OVPPA.